ARTLORE is the art world’s storytelling studio, working with galleries and their artists to build audiences, drive conversations and inspire today’s collectors through original social content.
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Influence in the art world is shifting. Today’s collectors are increasingly eclectic, seeking the stories behind the work and building collections that reflect their inner worlds. Self-directed and culturally curious, they turn to social media for discovery. These platforms have evolved into gathering places for artists, students, and collectors—of today and tomorrow—to shape taste, exchange ideas, and learn. There is a shared desire to uncover the lore behind the art: the stories, narratives and humans that bring each work to life. New formats are emerging to meet that appetite.
We built ARTISTS PAGES, one of the art world’s fastest-growing media platforms shaping how art is discovered on socials. Our organic content reaches 100 million views each year, with an owned audience of 2.3 million people across platforms and generations.
ORGANIC VIEWS / YR
FOLLOWERS
Original formats
From 60-second artist features, to exhibition tours and art tutorials, we craft original content that connects with creative audiences on socials.
ARTISTS PAGES
Sponsored editorial
Paid content developed in our voice and our format, for our channels. Created in collaboration with artists and creators from our network.
LOEWE FOUNDATION
Branded content
Owned content created for your brand and your channels, with artists. Content strategy, casting, and delivery managed by us.
CHANGAN AUTOMOBILE
Flexible help for your team.
Foundational strategy
Led by research-informed insight, we’ll create content strategies that position you in culture. From getting clear on who you want to reach, to solidifying your bespoke strategy.
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Our content strategies are grounded in research at a market and platform level. Beginning with an honest audit of your channels today, we’ll then look at the wider market to gather insights that can highlight opportunities to innovate.
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Creators sit at the heart of today’s art world, offering ample opportunity for the cross-pollination of communities. We can help you find the best way to work with creators and build a shortlist of creators local and fitting for you.
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Equipped with social insights and your platform stack, we’ll build a content strategy you can follow. Each strategy is entirely bespoke. No matter the content type, tone, or production level, our formats are story-led, original, and repeatable.
Ongoing advice
Ongoing support goes beyond foundational strategy, offering continued insights and bespoke advice that fit your team, exhibition schedule, and scope.
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Rather than working on your foundational strategy, you might need us to jump in on ad hoc projects. We can help you make an announcement, promote an exhibition, produce a film, break into a new platform, or develop a stand-alone content series.
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Leadership and marketing teams need advice from time to time. We can host strategy workshops for your team around key planning dates, and offer ongoing 1-1 coaching sessions for you or your team on a monthly or quarterly cadence.
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Each quarter, we gather insights from the market and social culture, sharing the content trends we’re seeing that might be useful to you or your team—not 24-hour TikTok trends, but consistent trends happening across social channels.
Plenty of teams take our advice and run with it themselves. Others need support on production, and we can plug in as campaign advisors or produce content for you.
Social production
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We distill complex narratives and stories into digestible video scripts.
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We produce and cut videos to give them authentic viral potential—not clickbait.
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We source creators and manage partnerships through to delivery.